This gift can be a full-length novel (if you have several previously published books), a practical guide, a short story, a novella, or even a deleted chapter from an existing book.
How to obtain mailing lists for free free#
Your ‘magnet’ can take the form of a free gift, instantly emailed to anyone who signs up to your mailing list. The term ‘reader magnets’ coined by author Nick Stephenson (you can read our interview with Nick for more on the subject). After all, if they’ve bought your book or intend to buy it, they might see no benefit to giving you their email, too. Attract subscribers with a reader magnetĪ reader ‘magnet’ provides people with a reason to sign up to your mailing list.
The note also adds some personality, which always helps. YA/Fantasy author Leigh Bardugo’s newsletter sign-up includes a disclaimer promising she doesn’t intend to spam her subscribers. Understandably, many (if not most) people are wary of signing up to a lot of newsletters, so you can reassure those people by clarifying how often you intend to email your audience and what exactly you plan to email about. YA author Maggie Stiefvater ’s website urges readers to sign up to her newsletter as soon as they start scrolling.
if you’re gearing up for a book launch, your priority might be getting people to pre-order that book), place your sign-up box on either your home page or ‘About’ page, and make sure it’s prominently displayed for users. For that reason, your website makes the perfect home for your email list sign-up box, as it allows you to host it within a branded environment - otherwise, you’d be looking at a nondescript sign-up page with nothing to encourage sign-ups on it.ĭepending on your current priorities (e.g. That means you’re in control of the narrative of your own career, and you also control that person’s next action. Having an author website ensures that anyone looking you up learns about your work from you.
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